We’re men! and men don’t get scared… right? I mean, unless you ask us to wear pink or something; only then will we blush like twelve-year-old girls and mumble “I don’t wear pink”. There’s a big misconception of certain colours and the perception it gives to people, and rightfully so. There’s definitely a right and wrong way to do this, so follow these 3 steps to make sure you don’t embarrass yourself.
STEP 1: THE CANVAS
Think of an Artist about to paint their most magnificent piece… What colour is their canvas? It’s a block colour. Why is it a block colour? because the Art piece is the showcase, not the canvas; the same thing applies in Fashion. It’s important to realise that if you’re going to showcase a beautiful garment that really stands out, you need to let it be the statement piece in your outfit. Sticking to ‘staple colours’* as your canvas is the difference-maker.
STEP 2: CHECK YOUR CHECKS
The last thing you want is to look like an optical illusion right? Avoid doing so by complimenting whatever design* you wear with a block colour garment. This is a common mistake the modern gentleman makes day-to-day; Unfortunately because he’s been misinformed. Remember, let the design be the statement piece!
STEP 3: STYLE IS A SIGNATURE THAT CAN’T BE FORGED
This is the last and most important step of the process. Always work within your comfort zone, otherwise the garments will simply be props in your wardrobe and accumulate dust over time. A great pioneer of men’s fashion once said “the most expensive clothes you’ll ever buy are the ones you’ll never wear.” Every style-decision you make should be done with complete confidence and conviction. Remember, your style can’t be forged… so embrace it!
John Tomkins (left) & URBBANA Designer Sam Abi (right)
SENIOR STYLIST & BRAND MANAGER AT URBBANA